Trends in the Dental Tourism Market
From the International Medical Tourism Journal
Summary: A study about the growth in the dental tourism market, dental tourism prices, the increase
in both demand and supply and how providers will need to differentiate their
offering to remain competitive.
Dental tourism has become a booming industry, where every
dentist fights for his reputation and wants to be among the first options for
the travelling patient.
But how easy is it and what does it take to be a competitive
player in such an unpredictable industry? With increasing awareness of the
potential of the dental tourism, more and more dental clinics are trying to get
into the business of attracting foreign patients.
But unfortunately most are
relying on the same message…. “We are the best dentists, we provide the best
dental services, in the most beautiful location, and offer dental services at
X% less compared to country Y prices for the same services.”
Patient choice in dental tourism
…How can the patient choose among the sea of dentists?
…What are the criteria used in finding the best dentist?
…How far will a patient be willing to travel for a dental
crown or an implant?
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